SEO by Josh Willett
See the latest blog articles from Josh Willett about Search Engine Optimisation (SEO) & Web Development
What is Domain Authority?
Domain authority is a search metric developed by MOZ to help website owners determine their website’s authority. DA is measured by a number between 1 and 100 with the highest score meaning the site has higher chances of ranking on search results. Notably, Google doesn’t directly use domain authority as a ranking factor. However, MOZ…
What is Cornerstone Content
According to Google, they don’t use word count as a ranking factor. However, it’s recommended to use long-form content for your cornerstone content. This post explains everything you need to know about cornerstone content, the meaning, its importance, and how to write it. What is Cornerstone Content? Cornerstone content is the type of content you…
Top Hosting Providers in 2021
The days of looking up businesses on the yellow pages are long gone. There are some benefits to online directories of course but thats for another day. To gain recognition in this web-connected world, having a website is a very good start! To make this happen, web hosting is necessary to ensure your pages are…
10 SEO Trends in 2021
The importance of SEO cannot be underestimated in 2021. SEO keeps updating, and you need to keep up with the trends. Most people prefer to search organically and ignore the paid ads. It, therefore, means that your SEO game needs to be well planned and executed. In this guide, we will discuss some of the…
Top SEO Tools to Use in 2021
Search engine optimization is a necessity for any online business owner. For your pages to rank on search results of Google and other search engines, you need to optimize your content. It’s daunting to manually inspect your competitor’s sites and analyze keywords usage and referring domains. Luckily, it’s the 21st century and there are so…
What to Look For in a Good Content Writer
Are you thinking of hiring a content writer but don’t know where to start? You’re in the right place! All business needs interesting and useful content. Information that drives prospects to sales making your company stand out and grow. It’s tough to get a writer who can create such content time and time again. Companies…
Does Web Design Affect Search Rankings?
For a longtime, web design and search engine rankings operated separately. Now, this is not the case with the quality of your web design having a direct affect on where you appear in Google. Long gone are the days when you only had to stuff in some keywords and your site would rank. Google and…
Top Reasons to Outsource your SEO
Search Engine Optimisation is an integral part of any marketing strategy. However, it can often be overlooked by many businesses for a variety of reasons. Often the barriers to entry can cause businesses to avoid facing the challenge head on or perhaps other forms of advertising (such as google Ads) can bring shorter terms gains.…
Google My Business for your company
Google my business is a tool that enables companies to list their products or services on Google search results. The tool helps businesses optimize their profile to allow local users to find them easily. It’s important to note that anyone can create a business profile on Google and it’s something I highly recommend for all…
Importance of Google Search Console
Now that we have already talked about Google Analytics, let’s discuss Google Search Console. Formerly known as Webmaster Tools, Google Search Console is an essential tool for marketers, SEO consultants, and website owners to monitor essential information on their sites’ progress. In this guide, we’ll discuss everything you need to know about Google Search Console…
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