SEO by Josh Willett
See the latest blog articles from Josh Willett about Search Engine Optimisation (SEO) & Web Development
Can URL Shortening Hurt SEO?
The SEO sphere is constantly changing, and as an entrepreneur, you need to adopt the current trends to ensure that your rankings aren’t negatively affected. Content has a significant impact on your SEO; therefore, it is prudent that you don’t miss great opportunities that help you share it efficiently. One of the recent changes in…
How to Increase the Alexa Ranking
The rise of the internet has ushered in a new age for search engine optimization, and one that is increasingly sophisticated. Sites like Google and Bing use algorithms to evaluate sites based on popularity among other factors. Alexa can also be used as a metric to help improve your site’s traffic by establishing how often…
What Is A Content Strategy, And Steps To Develop It?
Content is well organised information that enlightens, entertains, and informs those who consume it. Content can be presented in various forms such as video, audio, images, texts, and presentations and is created for blogs, landing pages, posts, marketing campaigns, presentations, etc. For a marketing campaign to succeed, the content must be of good quality. Therefore,…
Backlinks: Quality or Quantity, What Works Better?
Long ago, the more backlinks you had, the higher your rankings on SERPs. Fortunately, through the form of many Google updates, it’s not about the quantity but the quality of your backlinks. But, does this mean that you ignore the number of backlinks on your pages? In this guide, we’ll find out what works better…
How Important is Site Speed for SEO?
Naturally, when you build a website, you would like to fill it with attractive visuals and lots of content. However, are these effecting your site speed? Here we will look at everything you need to know about site speed and how it affects your SEO efforts. The first thing every online business person needs to…
How to Align SEO and UX
Search engine optimization focuses on appealing to Google and other search engines. UX, on the other hand, focuses on the user experience. The two aspects can work together to give better results. Let’s look at how you can align SEO and UX. What is User Experience Design? User experience design is the process of creating…
What is an SSL Certificate?
You’ve most likely seen the padlock icon on top of a webpage next to the URL. You can usually tell when an Internet website is secure because there will be a small lock symbol at the very top left corner of your screen before you type in any sensitive information, such as passwords or credit…
How to avoid a Google Penalty
Google ranks websites based on their popularity and relevance. From the search engine’s perspective, more popular sites are usually better than less-popular ones because they contain content that is relevant to a larger number of people in comparison. Google assigns rankings for its respective webpages by taking into account how many times it has been…
Meta Title for SEO
The page title is often referred to by different names such as title tag, SEO meta title, HTML title, and website title. The title is clickable and appears on search results to help searchers know what your page is about. The page title can be different from the H1 tag even though by default it’s…
Are Meta Descriptions Important for SEO?
Every website owner is looking for ways to improve their SEO and rankings on the SERPs. You cannot afford to leave any stone unturned when trying to improve the performance of your website. This implies that you have to go beyond and find other ways to improve your site performance other than keywords and keyword…
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