How to Increase the Alexa Ranking
The rise of the internet has ushered in a new age for search engine optimization, and one that is increasingly sophisticated. Sites like Google and Bing use algorithms to evaluate sites based on popularity among other factors. Alexa can also be used as a metric to help improve your site’s traffic by establishing how often it gets visited relative to others out there!
The growth of technology has revolutionized not only our lives but SEO practices too – with more advanced ranking metrics available than ever before! One such example is known as Alexa rank which you can leverage if you want to see an improvement in visitor numbers coming through from your website
Here, you’ll learn everything you need to know about the tool.
What is Alexa Rank?
Alexa is a subsidiary company of Amazon. The metric acts as a global ranking factor for websites in their order of popularity. The lower the Alexa rank, the more popular your site is among other competing websites.
How Does Alexa Work?
Alexa analyses the number of unique visitors on a website within three months. The metric gathers data from the Alexa toolbar and analyses how the users interact with the sites.
You can achieve a good score on Alexa without spending a lot on SEO, like Google.
Usually, the site with the highest number of new visitors within the last three months is ranked number 1. Sites with no significant traffic within the said period don’t get any score.
You can also certify your site’s metrics with Alexa so that the metric can directly measure your web engagement. However, certifying the site on Alexa isn’t mandatory as the tool gathers data from estimates on the Alexa toolbar.
Certifying your website with Alexa guarantees accurate estimates but not better ranks.
Why Should I Increase my Alexa Rank?
You’ve most likely heard about Help a Reporter Out (HARO), a platform that helps journalists and writers, in general, acquire expert quotes for their round-up posts. Well, the good news is that you can join HARO once your site passes the one million rank on Alexa.
Besides, the lower your website’s Alexa ranking, the higher the ranking on other search engines. This is like literally killing two birds with one stone.
How Do I Increase my Alexa Rank?
Here are the tactics that can help you improve the Alexa rank.
1) Create engaging content
The best way to rank high on search engines like Google or Alexa is with quality content. When you write engaging, creative content your viewers come back for more and often share it across different platforms.
The more new visitors visit your website to read the content, the higher your Alexa rank.
2) Focus on link building
It’s not enough to create new content regularly. You need to go ahead and look for ways that the content can reach many people. One of the best ways to acquire more passive and organic traffic is through link building.
When trying to build links, focus on ensuring that you only link to high authority domains. Otherwise, your hard work won’t amount to any significant traffic or Alexa rank.
3) Install the Alexa rank browser extension
Downloading the browser extension, you’ll help with data collection and improve your page views. I always recommend my clients to set up their website as the homepage on the toolbar. This way, they can open the site every day.
Opening the Alexa toolbar from the same IP address multiple times daily doesn’t count as new page views. Instead, you can access the toolbar from a proxy or VPN. The more times you access the website from the tool, the more site visits you record, improving the Alexa rank.
4) Observe your website speed
The more your website visitors have to wait before the site can load, the lower the page views. Users tend to bounce off to better-performing websites which will consequently affect your Alexa ranking.
You thus have to optimize your website such that it loads fast enough. Ideally, a user will wait for about 0.4 seconds for a page to load before bouncing off to other sites while on the desktop. Users on mobile will wait for approximately 0.5 seconds before they look elsewhere. A good place to start is with Google’s Page Speed Test.
5) Optimize the images
Whether you choose to use a JPEG, PNG, JPG, or GIF image format, optimizing the images can give you a lower Alexa rank. You need to ensure that the images are the right size so that they don’t impede the speed of your website.
Besides, you also need to give each of the images a relevant filename. The filename doesn’t help users as they don’t see it, but it helps search engines and Alexa to decode the images.
Alternative texts are also necessary when optimizing images. Alt texts are a type of HTML that describes an image. The alternative texts are useful whenever an image doesn’t load, but a user can read the text to know what the image is about.
6) Update old content
It’s not enough to write content and leave it there for years. You need to ensure that you update old pages regularly if you aim to attract new audiences and retain the old visitors.
Worse still, when you don’t update your pages, the search engines will interpret that the pages aren’t relevant to users. Consequently, the pages will get buried at the bottom of the SERPs, which will affect your rankings.
7) Share content on social media
Social signals are a significant ranking factor on search engines such as Bing and Google. Thus, it’s essential to make your content shareable on social media platforms. It would be best if you also promote your pages on social media once in a while.
Sharing content on social media drives traffic to your website. If the visitors find your content interesting, they will most likely convert to regular visitors.
8) Keyword optimization
The only way to attract unique visitors to your website is to use the right keywords and the proper density. Keyword research is a core aspect of search engine optimisation. It would help if you analysed your competitors to understand the keywords they’ve ranked for so that you can leverage that.
The main aim of using keywords is to ensure that your visitors can find you when they make a query on the search engines. At the same time, you need to ensure that you don’t stuff the pages with keywords because it may land you in trouble with search engines like Google. Not sure how many keywords are too many? An SEO Consultant can help you with you this.
In a Nutshell
The Alexa rank isn’t as popular as Google, Bing, or Yahoo but is undoubtedly taking the industry by storm. The metric analyses the website performance for the last three months and gives a score, with the lowest being the best.